Business Manual: The Rate Is Not Enough

Business Manual: The Rate Is Not Enough

“The Rate is Not Enough” – A Comprehensive Guide to Fundamentals, Techniques, and Methods in the B2B Transport and Freight Industry

Are you looking for effective ways to attract clients, build business relationships, and increase the number of orders in the transport and freight industry? “The Rate is Not Enough” is a book that introduces the world of relationship-based work in B2B, offering concrete tools, strategies, and techniques essential for success in the dynamic transport market.

This practical guide is designed for professionals who want to develop their careers, establish a strong professional presence, and stand out in one of the most competitive industries.

What Will You Learn from This Book?

For Beginners (Ages 20-25):

• Fundamentals of the Transport Industry – A step-by-step explanation of how the market operates, key client needs, and how to effectively address them.
• Client Relationship-Building Techniques – Detailed guidance on initiating contact, conducting conversations, and earning client trust.
• Order Acquisition Methods – Practical advice on expanding your client base and increasing the number of orders while fostering long-term relationships.
• Negotiation and Closing Sales – How to conduct conversations to successfully close deals and secure valuable clients.
• B2B Customer Service – How to manage communication and create professional experiences that lead to long-term partnerships.

For Managers and Business Owners:

• B2B Relationship Strategies – How to build lasting business partnerships and enhance client trust.
• Sales Process Planning – How to define goals, create action plans, and efficiently manage sales projects.
• Building a Competitive Edge – Tips on differentiating your offer through service quality, professionalism, and unique solutions.
• Team Management – Practical techniques for motivating employees, developing their skills, and increasing productivity in sales environments.
• Performance Monitoring and KPI Analysis – How to effectively measure sales efficiency and adjust strategies to evolving market conditions.

Why Should You Read It?

✔ Practical Approach – Focuses on real challenges and provides proven methods for working with B2B clients in the transport industry.
✔ Emphasis on Business Relationships – Prioritizes building long-term, trust-based relationships, crucial in the TSL (Transport, Shipping, and Logistics) sector.
✔ Actionable Insights Instead of Theory – Packed with ready-to-implement techniques and tools to help you attract new clients, increase orders, and strengthen cooperation with existing business partners.
✔ Universal Application – Useful for both young professionals entering the industry and experienced managers or business owners seeking new growth strategies.

Who Is This Book For?

📌 Young professionals starting their careers in the transport and freight industry, eager to master the fundamentals of B2B client relations.
📌 Managers and business owners looking to build effective teams, improve sales performance, and create long-term strategies.
📌 Anyone wanting to understand the TSL market’s mechanisms and learn effective client relationship management techniques.

What’s Inside?

📖 Practical tips on conducting client conversations and developing business relationships.
📖 Negotiation techniques and methods for closing sales.
📖 Sales strategies tailored to different segments of the transport market.
📖 Tools for planning, managing, and measuring sales effectiveness.
📖 Inspiring real-life examples from daily operations in the transport and freight industry.

“The Rate is Not Enough” is a practical guide to success in the transport industry, no matter your career stage. Discover tools that will transform your approach to sales, client relationships, and business growth in the B2B environment.

Product Specification:

• Title: The Rate is Not Enough
• Number of Pages: 320
• Format: Softcover
• Publisher: Business Performance Sp. z o.o.
• Publication Date: 2022